Stefania Colombo - Fractional Senior Product Manager

👩‍💼 About Me

I approach product execution a bit like coaching a high-performance team. In fast-paced environments, there’s no time to waste on confusion or misalignment. Every player, every move, every metric has to count. That’s where I come in.

Just like a good coach builds a game plan and keeps the team focused on the goal, I help startups and scale-ups turn big ambitions into practical, measurable outcomes.

I’ve worked with companies in hyper-growth mode — where chaos is everyday and clarity is rare — including Uber, Onfido, Adyen, Rocket Internet, and GetYourGuide.

My role is to bring that clarity and get everyone moving in the same direction. Whether it’s redefining the playbook (your product strategy), tracking performance stats (your metrics), or helping the team collaborate better on the field (your people), I bring a hands-on approach that’s tailored to your business stage.

🚨 Why Now

In today’s venture landscape, the bar for early-stage and growth-stage companies has shifted dramatically.

What Investors Expect:

✓ Clear strategic direction and a focused North Star
✓ Alignment across teams — from vision to backlog
✓ A defined path to measurable progress (retention, CAC/LTV, efficiency)
✓ Reporting that tells a story — not just numbers

What I Often See:

✗ Strategy exists, but isn’t shared or executable
✗ Metrics are tracked, but not the ones that drive decisions
✗ Teams are building — but not always the right things
✗ Founders are stretched — and PM gaps slow everything down

🧭 How I Help Close the Gap

1. Define and Align Strategy

I lead working sessions to define or sharpen your product strategy, align on your North Star Metric, and cascade that clarity through OKRs and execution plans.

2. Turn Strategy into Action

Using workshops and rituals, I help translate vision into team-level execution. This includes prioritization frameworks, planning cadences, and ownership setup.

3. Set the Right Metrics

I ensure you're tracking what matters through KPI tree building, dashboards for teams and investors, and clear reporting cadences.

4. Understand the Market

I run Jobs-to-be-Done workshops, customer research, and feedback analysis to uncover pain points and validate opportunities.

5. Coach and Enable Product Teams

I mentor PMs on planning, retros, reviews, execution rituals, and aligning roadmaps with strategy and data.

This is how we go from idea → clarity → growth — with focus, speed, and confidence.

My Services

🎯 Strategic Execution & Metrics

Supports Steps 1-3 of my approach

I help define your strategic direction and bring it to life through OKRs, team planning, and aligned reporting.

▪️ Define OKRs and North Star Metrics
▪️ Translate goals into team-level actions
▪️ Set up KPI dashboards and investor reporting

🧠 Customer Discovery & Retention

Builds on Step 4 of my approach

We uncover what your customers truly value — and build to retain them.

▪️ Conduct interviews, surveys, and JTBD analysis
▪️ Analyze churn, cohorts, and engagement patterns
▪️ Design retention initiatives and success playbooks

🤝 Team Coaching & Leadership

Enables Step 5 of my approach

This enables sustaining outcomes through empowered teams.

▪️ Mentor PMs and product teams
▪️ Introduce planning and review rituals
▪️ Build strong product culture and alignment

Why Me?

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Execution focused: I build.

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Scale-up tested: Onfido, Adyen, GetYourGuide, Rocket Internet — I’ve lived through scale.

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Data-driven: Numbers ground my decisions.

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Collaborative by default: I embed with your team.

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Track record of impact: I’ve delivered measurable growth, retention, and operational transformation.

🤝 Let’s Work Together

Whether you’re looking to scale operations, refine your product, or drive growth, I’m here to help you execute with precision and impact. Let’s build something extraordinary together.

👉 Book a free 30-min discovery call

Let’s discuss your challenges and see how I can help.